Paul and Identity Correspondent, BBC World Service

During a meeting in his cabinet in the Kenyan capital Nairobi, the 24-year-old faith, suddenly he was nervous to be perceived as difficult in a part of a world that does not like self-confident young women.
It was nice enough. Faith, whose name has changed to protect her identity, laughed obediently to the bad jokes made by her bosses.
But then a senior colleague made a proposal that he thinks he will not work practically. But before the faith managed to express her opinion, her colleague mentioned her name.
“And faith agrees with me!” The others in the meeting room turned to her as her colleague added: “Do you agree, right?”
The faith did not agree, but I felt under pressure: “I did not want to be perceived as difficult or tuned.
“I felt unspoken pressure to smile to be pleasant, not to be destructive,” she tells me.
At that moment, she was two years old in her first job in a sought -after company and among the first women in the generation of her family to go to the university – she had so much more she wanted to achieve.
“How do I get progress if I start disagreed with my colleagues on such a younger scene?” she asks.
Faith is aware that she faces what she is Women in the workplace 2025which focuses on India, Nigeria and Kenya, it calls the “broken area”. This refers to a significant barrier to the corporate ladder, which observed a sharp decline in the women’s representation between the roles at the elementary level and the management.
Posted in May by McKinsey, management consultation for the first time expanded its annual research outside North America and found that in these three major developing economies, women remain significantly underneath to senior leadership positions.
In Kenya, women make up 50% of the entrance level roles in sectors such as health and financial services, but this reduces to only 26% at higher levels. The model is similar in Nigeria and India.
Faith did not challenge his colleague in the meeting. She smiled and said nothing.
There is now a term for her experience – experts call it “Labor to Cut”.
“(This) is a really funny name for an incredibly depressing reality,” says Amy Keane, a sociologist and head of the Good Shout communications consulting consulting consulting consultant who introduced the term.
“It refers to the constant second divination, overcoming, paranoia, displacement of the form and masking women every day to be liked in the workplace.”
Study of G -Ja Kean in the UK – Shapeshifters: What do we do to like us at work – which also came out in May, states that 56% of women have pressure to be pleasant at work, compared to only 36% of men.
Based on a study of 1000 women in the UK, the report also emphasizes how deeply rooted and uneven is distributed, the severity of resembling is in a professional environment.
It describes how women often need to mitigate their speech using minimizing language, even when confident in their opinion.
Common phrases include: “Does that make sense?” or “I’m sorry, just fast …”
This kind of constant editing, explains Mrs. Keane, can act as a defense mechanism so that it is not considered abrasive or too confident.
“There is also a class element in this,” she adds in connection with the United Kingdom. “Women in the working class, who are less accustomed to modulating in different conditions, also receive accused of being direct and also suffering in the corporate world.”
For many women who are not accustomed to advocating themselves in their personal environment, bets go beyond the input or are well liked.
“It’s not as simple as you are popular, but for safety, hearing and accepting seriously,” adds Gi Kane.
Earlier this year, she organized a summit in London for women who feel the workload of labor entitled “Incredible Woman.” More than 300 women have appeared to share their experience.
The UK study is not external. Sociologists say that under pressure that women feel pleasant to advance is a global trend.

Study 2024 From US -based staff recruitment, Textio supports this. Analyzing data from 25,000 persons in 253 organizations, he found that women were much more likely to receive reviews based on personality, and that 56% of women were referred to as “incredible” in results examinations, criticism only 16% of the men obtained.
Men, on the other hand, were four times more likely than other genders to be positively marked as “liked”.
“Women are working to resemble a combination of social and cultural reasons,” says Dr. Gladis Nichio, a sociologist and senior lecturer at the Multimedia University in Kenya.
“Women are usually socialized as careful care, to serve and put the needs of others in front of them, and this is invariably transferred to the workplace,” says Dr. Nyachieo.
“There is a term for this in Kiswahili -” Office Mathe ” – or the office’s mother.”
Office Mathe does extra work to maintain the workplace function, including tea, buying snacks and generally served.
I ask what is wrong with that if that’s what a woman wants to do.
“There’s nothing wrong with that,” says Dr Nyachieo. “But you will not be paid for it. You will still be expected to do your job and possibly extra work.”
Dr nyachieo believes that in order to cope with the labor like a similar one, the systemic change must happen at the base, including the implementation of policies that allow women flexible hours and have mentors who advocate for them.
She herself instructs several young women who are just beginning in Kenya’s workforce.
“I take young women very seriously,” says Dr Nyachieo. “I tell them,” If you act nicely all the time, you will not go anywhere. You have to negotiate yourself. “
One of her mentors is faith.
“She has taught me not to have the pressure to be smiling and enjoyable all the time,” says Faith.
“I work on it.”
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2025-08-03 01:17:40