Jonathan Maze, editor -in -chief of the restaurant business, sounds about the consequences of the minimum wage in California at Golden State fast food establishments.
Restaurants strengthen their valuable gameDeveloping affordable packages and promotions aimed at users who agree to the budget to compete with McDonald’s.
McDonald’s returned its extra value, offering customers eight dining packs for breakfast, lunch and dinner, saving customers 15%than if they buy items separately.
This move is far from surprising. Mark Wacilefsky, a restaurant and franchising finance leader at TD Bank, predicts that McDonald’s strategy will double with his value proposal to rejuvenate trafficking among its expense customers will force its biggest rivals to follow in the morning.
“The restaurant industry responds to what is an effective period of some of the most consumer mood measures in the last 50 years, and in these times, users want to feel that they are getting the best value for their money,” Wacilef told Fox Business.
With McDonald’s recent Lean worth “most large -scale restaurants work very hard with their existing menus and ingredients, along with their back office financing teams to derive healthy, satisfying and significant competition prices to keep existing customers,” UAS said.
Shortly after McDonald’s announced that it was first returning additional value food from 2019, IHOP announced that it was introducing a menu for daily value as part of its main offers.
McDonald’s returns additional value food to lure budget customers
An employee fills a bag of fried potatoes in a branch of the McDonald’s fast food chain. The main supplier of fried potatoes has closed a factory in Washington, the company said last week. (Matthias Balk / Picture Alliance through Getty Images / Getty Images)
IHOP has announced that its value menu will include four full dishes and breakfast sides, which will be available every day from $ 7 to $ 22:00 for only $ 6 in participating restaurants across the country.
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The company said this move was its way to strengthen the brand’s position as “comfortable for the portfolio” destination.
“We know that our guests are more valuable in mind than ever, so the start of the Ihop menu is a direct answer to what they want – delicious food, diversity, abundance and accessibility without compromise, seven days a week, IHOP President Lawrence Kim.
Seguin, Texas, where the first American joint restaurant Ihop-Applebee is located. (Dine Brands Global)
The American fast food chain Jack in the box has announced that as of October 1, it will introduce a larger size of cups-about 25% increase in ounces, as it will reduce prices in the tray trays. The changes will bring just over 60% of Jack’s combined dishes under $ 10 in most markets.
On September 18, the restaurant chain returned Monster Tacos with a $ 2 deal and introduced new monster -sized snacks, including the Churro and Monster Mozzarella Stick monster and plans to deploy more deals throughout the year.
Burger King launches deals for its loyal customers between September 15 and 21 in honor of Naitonal Cheesbuger Day. The chain offers seven days of free items, including breakfast, burgers and chicken meat, each of which is bonded with an order of $ 1.
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Wasilef called McDonald’s limited time “Power Promotion”, considering how massive McDonald’s presence is in the United States, he earlier told Fox Business that although the deep discount was forced to unravel such transactions, they would probably not be able to head the significant percentage.
“When you look at the margin, 15% is an incredible discount,” Wacilef said shortly after McDonald’s announced his value deals. “I think other brands will have to follow the example depending on the day. If it is breakfast and they compete in the breakfast space, they will have to reduce their breakfast.”
Car Kara with a jack at the Box Restaurant on April 25, 2025 in San Rafael, California. (Justin Sullivan / Getty Images / Getty Images)
The fast food sector is confronted with a combination of challenges, the pressure of the margin due to problems with the supply chain and higher labor costs with a minimal increase in wages, to a submissive throughout the industry, with just a few exceptions, such as Chipotle and Cava, according to Wasilefsky.
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As of July, menu prices at restaurants with limited service that include fast food establishments increased by 3.3% of the year, according to the National Restaurant Association. Menu prices at restaurants with limited service reached 8.2% in April 2023, according to the data.
Wasilefsky stressed that the purpose of the industry is not only to increase short -term sales with limited promotion, but to shift long -term customer behavior.
2025-09-20 14:00:39
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