Dwayne “The Rock” Johnson, Mark Wahlberg make millions with famous tequila brands

Some Hollywood stars achieved success in 2024. in the liquor business, and one suffered a major setback.

Dwayne “The Rock” Johnson Teremana Tequila is the most successful celebrity tequila brand.

It is also the ninth most successful celebrity-endorsed brand among all categories, according to Spirits Business.

Johnson’s tequila company is valued at $3.5 billion, according to Spirits Business.

SAMMY HAGAR SAYS A TRUCK FOUND AFTER MILLION DOLLAR TEQUILA ROBBERY IN BORDER CITY

Below is a look at other famous alcohol brands that had a successful 2024.

APP USERS CLICK HERE TO POST ON INSTAGRAM

818 Tequila, Kendall Jenner

Kendall Jenner’s 818 Tequila starts in May 2021 According to Spirits Business, sales were up 150% in the first 12 days after Jenner launched her tequila brand in the UK in 2023.

Fast Company reported that Jenner’s Blanco Tequila has dropped its price from $39.99 to $29.99 in 2023. in response to customer demand. The $10 price cut doubled sales by mid-2024, according to the store.

Jason Momoa

Jason Momoa is relatively new to the celebrity alcohol brand game. The star and Blaine Halvorson have joined forces to launch Meili Vodka in 2023.

Earlier this month, Momoa told FOX Business what it takes to make a successful liquor brand with so many celebrity competitors.

“I like all spirits. You can have many different types. I love whiskeys, scotches, and mezcals, but vodka is pretty grist for the mill and has been spoiled for quite a while.

WATCH: Jason Momoa shares what makes his vodka brand stand out from other celebrity spirits

“So we wanted to make something that you could just sip and sip it naturally. It’s treated like an ingredient, not alcohol, so we wanted to address that,” Momoa said.

Sami Hagar

Sami Hagar and business partner Guy Fieri haven’t had as good a year as other celebrity-endorsed liquor brands.

Hagar and Fieri co-own the tequila brand Santo Spirits.

GUY FEERY, SAMMY HAGAR TRUCKS CARRYING $1 MILLION TEQUILA SEIZED IN DOUBLE ROBBERY AFTER CROSSING BORDER

In November, Santo Spirits had two truckloads carrying $1 million worth of product stolen in Laredo, Texas, after moving it across the border from Mexico.

The missing trucks were carrying 24,240 bottles of Santo Blanco and Reposado and a specially crafted Extra Añejo that is aged for 39 months.

Hagar told FOX Business this month that the brand will be more cautious in the future when it comes to shipping.

“We will pay more attention,” the 77-year-old said. “You think everything is fine. You think, ‘Hey, the truck went over the border, it’s okay.’ No, it went over the border and it wasn’t cool, so now we’re very careful.”

WATCH: Sammy Hagar and Guy Fieri to be ‘very careful’ sending tequila trucks across border after heist

The rock star is proud of the Santo brand.

“We cut the agave tight,” he said. “Most people leave a bunch of green in there, and green is bitter. They also use younger agaves and they are bitter. And you have to add sugar and other things, colorings. We do none of that. We leave it in the barrel until it gets the color we want, the flavor we want. Everything is the best it can be.”

Fieri and Hagar launched Santo Spirits in 2017. and operate from the El Viejito Distillery in the mountains of Jalisco, Mexico.

Mark Wahlberg

Mark Wahlberg became an investor in tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico, with co-founders Aaron Marquez and Abraham Unser.

In July 2023 Wahlberg took to Instagram to celebrate Flecha Azul being voted the “World’s #1 Sipping Tequila.”

APP USERS CLICK HERE TO POST ON INSTAGRAM

In 2024 Wahlberg has opened a new location for his restaurant that serves his tequila, Flecha Cantina in Las Vegas.

Matthew McConaughey

Matthew McConaughey and his wife Camilla McConaughey co-founded their tequila company Pantalones Tequila in 2023.

Pants offers three types of tequila — blanco, reposado and añejo.

“We met over a margarita and from that first sip we knew we wanted to create something special together. Tequila was and still is part of our history, so taking on the challenge of creating our favorite tequila was the perfect fit and natural next chapter for our first business partnership together and for us as a couple,” Matthew and Camilla said on their website.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“After making an exceptional tequila that spoke for itself, we then wanted to bring the fun back to tequila – over the last decade it seems the tequila industry has become more serious and sometimes even overblown.

“Tequila is not that for us and our friends, so we wanted to buck that trend. We had 47 tastings before the product was released. This process led us to the smooth, balanced, organic taste of agave with just the right hint of sweetness at the end of the tail – which you’ll find in every sip.”

APP USERS CLICK HERE TO POST ON INSTAGRAM

According to Forbes, Panatalones Tequila made its mark in its first year on the shelves. The store announced that the brand won top honors at the World Spirits Competition in San Francisco.

Bob Dylan

In 2018 Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits. Dylan teamed up with Mark Bushala to turn a former church in Tennessee into a distillery.

“You don’t always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys, each one telling a story,” Dylan said in a press release at the time, according to The Guardian.

CLICK HERE TO READ MORE ABOUT FOX BUSINESS

Dylan further developed the whiskey company’s website, saying, “I wanted to create a collection of American whiskeys that in their own way told a story. I have been traveling for decades and have been able to taste some of the best whiskey the world has to offer. It’s a great whisky.”